The Pitch

VIVIFY is an inclusive fitness community that helps women”build better bodies to become healthier versions of themselves” while providing affordable, personal training in a small group setting, easy-to-follow meal and fitness plans, monthly wellness workshops, and events. The VIVIFY mission is to “eliminate social, financial, and environmental barriers to exercise and reduce negative health outcomes for women of color.”

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Latrina Woods

Latrina Woods

The Entrepreneur

Latrina Woods is the Founder and Head Trainer of Vivify Training and Fitness. Latrina has over 8+ years of experience in personal training, group fitness instruction, gym management, and coaching. Latrina’s passion for fitness, teaching, and serving others was through experiences of being a college athlete, certified personal trainer, and middle school science teacher. The pandemic was the catalyst for Latrina to launch Vivify Training as Latrina “witnessed how COVID-19 affected individuals with underlying conditions caused by lack of exercise and poor nutrition.” Since the launch of Vivify Training, Latrina has coached and trained women who have never had access to a fitness professional and or have had a positive experience at a gym. By removing these barriers, her members have made permanent healthy lifestyle changes. Latrina strives to create a fitness community where everyone feels seen, feels challenged, and supported.


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