Soba Hibiscus

The Pitch

Soba Hibiscus is a herbal, ready to drink beverage that specializes in health and culture and strives to empower a balanced lifestyle, while donating a portion of their sales to local food pantries. Founder Firdaws Ashiru has roots in West Africa and strongly believes in the importance of individuals sharing their authentic cultures and stories. “People know when a product is authentic and that’s what customers consume with Fresh Hibiscus Tea, symbolizing their slogan, It’s what’s inside that matters. #tasteitfeelit”

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Firdaws Ashiru, Vondero Weir

Firdaws Ashiru, Vondero Weir

The Entrepreneur

Firdaws Ashiru is the Founder of Soba Hibiscus and earned her degree in Entrepreneurship and Accounting from Louisiana State University. Firdaws grew up drinking Hibiscus Tea from her birth country of Nigeria, where she learned how to perfect the Hibiscus flower to achieve a refreshing flavor. She recently found success from her tea throughout Louisiana in numerous stores and farmers markets and is an avid believer of living a balanced lifestyle and empowering others to do so. Firdaws serves her community by volunteering at local food pantries and also donates a percentage of sales from Soba Hibiscus to address food security in our community.

Vondero Weir is the Co-Founder of Soba Hibiscus and head of the production team. Vondero has an immense amount of skill and experience working with local Louisiana companies that have become very successful. Vondero is focused on growing Soba Hibiscus and expanding the business all across New Orleans, Baton Rouge and the surrounding local regions, while bringing only the most premier and tasteful Hibiscus Tea to all customers and clientele.


2021 Impact Accelerator Ventures