The Perfect Pitch: Tools & Techniques to Garner Media Coverage for Your Business
Learn the fundamentals of pitching your brand’s story to the media to help grow your business
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Thursday, August 27, 2015
2:30 PM – 3:30 PM
Green Coast Enterprises: Conference Room
2725 South Broad Street
New Orleans, LA 70125
Join Jennifer Bond for a straightforward presentation and Q&A on the do’s and don’ts when it comes to pitching your business to media.
In this workshop attendees will learn how to:
- Craft a basic media strategy
- Develop a media list
- Find their story
- Develop strategic pitching techniques
- Work with media to develop the story they want to tell
- Leverage media coverage
More about the Facilitator:
A New Orleans native, Jennifer joined Bond Public Relations & Brand Strategy in 2006. As Partner, Jennifer leads the firm’s lifestyle and consumer practice areas, working with account teams on the development and execution of strategic PR and communications campaigns for clients. Jennifer has developed PR programs for the launches of multiple national and international brands in New Orleans and the region, including West Elm, Tiffany & Co., Blaze Pizza, and Hardee’s Louisiana. Jennifer also manages business development initiatives, firm marketing, and company operations.
Prior to Bond, Jennifer worked in affiliate marketing at Turner Broadcasting in Atlanta for the company’s TNT and TBS cable networks. She was responsible for increasing the networks’ brand awareness and promoting priority and original programming in the competitive broadcast and cable marketplace. She was also resident copywriter for her department. Jennifer has vast writing experience having been a contributor to Atlanta’s Jezebel magazine and freelance writer for cable networks, including HGTV and CNN en Espanol. She is a graduate of Boston University’s College of Communication and has her master’s degree in professional writing from Kennesaw State University. Jennifer currently serves on the Board of Directors for Hogs for the Cause and the New Orleans Women’s Shelter.
Learn more at Bond Public Relations & Brand Strategy please visit http://bondpublicrelations.com