The Pitch

FitLot is dedicated to strengthening communities through the creation of outdoor fitness parks.

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Adam Mejerson

Adam Mejerson

The Entrepreneur

Adam Mejerson is the Founder and Executive Director of FitLot. Adam graduated from Loyola University, New Orleans, where he studied Sociology, Business Administration, and Disaster Recovery. Over the past 7 years, Adam has managed disaster recovery and community development projects nationally. In New Orleans, Adam worked with the Broadmoor Improvement Association to create programs for evaluating and addressing blighted and vacant property still remaining years after Hurricane Katrina.

Adam’s father and partner in FitLot, Vadim Mejerson, has more than 30 years of experience in human performance, physical fitness and wellness, holding a Ph.D. degree in Health Science and Exercise Physiology.

The Opportunity/Challenge

Sedentary lifestyles combined with poor diets are leading to a tremendous increase in chronic health problems nationwide and in 2013, Louisiana tied with Mississippi for the most unhealthy state in the country.

The Impact

  • Planning a pilot park at the Sojourner Truth Community Center right on the path of the Lafitte Greenway
  • Established key partnerships with the New Orleans Health Department, Elmwood Fitness Center, Mission Continues and Coaches Across America to launch its unique neighborhood coaches program
  • FitLot is developing organizational capacity for their flagship fitness park, but launched its neighborhood Coaches program last year
  • 100 participants engaged in fitness programming


2013-2014 Ventures




Press Coverage

“Over 10 months Propeller has helped FitLot develop from an idea into an organization. With the Propeller staff, fellows, and consultants behind us, FitLot has a team of support that continuously coaches and strengthens everything we do.”

Adam Mejerson
Founder, FitLot ('14)