South Broad Business Initiative

The South Broad Business Initiative is a free program designed to provide neighborhood business owners of color with support, resources, and professional expertise to help them grow their businesses. Benefits include free workspace, mentorship, and assistance with marketing, financials, taxes, legal assistance, and technology updates.

All businesses must be located in or in the process or relocating to the Broadmoor-Hoffman-Triangle-Zion City-B.W. Cooper neighborhood area. Our geographic boundaries include all of South Broad Avenue (Starting at the Napoleon Avenue & Fontainebleau Drive split). This boundary is bordered by South Jefferson Davis Parkway (Going towards the Lake) and by South Galvez Street (Going towards the River). 

We reserve one spot per program for a business that furthers the goals of racial equity and inclusion. This includes businesses actively working to close the racial wealth gap, support entrepreneurs of color, or subvert gentrification in the South Broad area. Applications are now closed for our full-time program.

Short-term Technical Assistance

The South Broad Business Initiative program is also available on a short-term basis. Businesses will receive up to ten hours of free project work in marketing, finance, or branding. Interested businesses who meet the above criteria can apply by submitting this form.

Application Deadline: September 23, 2018

South Broad Business Initiative Overview Download File

Apply Online

Key Dates

Applications are now closed for the full-time program.

Businesses interested in short-term technical assistance may apply for free project work in marketing, finacne, and branding by September 23rd.

Application Deadline: September 23, 2018

Program Eligibility


  1. Businesses must be majority-owned (50%+) by person(s) of color/racial or ethnic minorities.
  2. Must be located in or in the process or relocating to the Broadmoor-Hoffman-Triangle-Zion City-B.W. Cooper neighborhood area.
  3. Brick and mortar for-profit storefront businesses.


  1. Brick-and-mortar storefront businesses.
  2. Businesses that intend to stay in the neighborhood long-term and that plan to hire employees locally.

Success Story

Mackie One Construction

Mackie One Construction

The Mackie family has been providing Roofing, Gutters & Siding services to the greater New Orleans area since Hurricane Betsy in 1965. Today, Mackie One Construction is directed by the second generation of Mackie professionals. The business’s principles and values have been handed down from lessons learned from the original roofing pioneers, who became successful roofing contractors and remained for over 40 years.

The Mackie brothers experience has taught the next generation to “bring excellence to everything you do and develop an impeccable reputation for service in the marketplace.”

Learn More


Contact: Trace Allen, Neighborhood Program Manager,, (504) 264-1360
Our doors are open Monday through Friday from 9am-5pm at 4035 Washington Avenue.