This is a past Pitch NOLA opportunity

PitchNOLA 2015: Living Well

Sourcing solutions that will get New Orleanians healthier, more active and better nourished.


What if every school could pay for its own nurse and social worker through Medicaid reimbursements? Or if our city had its own bike-share system? Imagine our city’s landscape dotted with community gardens and outdoor fitness parks instead of vacant lots. 

PitchNOLA: Living Well, sponsored by the W.K. Kellogg Foundation, will award $10,000 in total start-up funding for solutions that will get New Orleanians healthier, more active and better nourished. Pitch your solution in front of a panel of judges and 200+ audience members on April 21, 2015 and help make a difference.

PitchNOLA has received notable attention from the Times Picayune, The Advocate, Silicon Bayou News, New Orleans City Business, WWLTV, Invade NOLA, Tulane New Wave, and local business blogs.

Congratulations to our 10 Semi-Finalists!

WeRunNOLA Maps
(Youth Run NOLA)
Youth Run NOLA empowers youth through running. WeRunNOLA Maps support healthy habits through safe and engaging running routes from community and school sites and an online community.

Community Plates
(Lauren Rudzis)
Community Plates is dedicated to ending food insecurity in New Orleans by using technology and a volunteer platform to rescue and directly transfer nutritious fresh food.

Lower 9th Ward Market
(Burnell Cotlon)
A veteran that is putting forth every effort to rebuild his community, which includes a full service grocery store among several other businesses.

How’s Your 5? Coping Cube
(Doug Walker)
How’s Your 5? Coping Cubes are Rubik’s cube-like public mental health tools that promote mental wellness by sparking conversations that assess mental well-being among family, friends, and healthcare providers

Clear Health Analytics
(Kathryn Wollan)
Empowering consumers to make smarter health insurance decisions by providing clear and unbiased cost comparison information.

The Urban Farmstead
(Jordan Bantuelle)
The Urban Farmstead is an educational center dedicated to teaching homesteading skills and permaculture design, while also providing vegetables and starter plants through its sister organization, Southbound Gardens.

NOLA Milk Bank
(Neha Dubli and Latona Giwa)
The NOLA Milk Bank improves the health of Louisiana families by providing donor breast milk and breastfeeding support

School Health Assessment & Initiative
(Leah Jensen)
From an approach of public health, we will develop a campus-wide health assessment and initiative to improve and support healthy students to increase individual academic performance and school-wide academic outcomes.

GRoW on the Go
(Danielle Burrell)
A fleet of recreation and nutrition education trucks that engage low-income children and families in activities and classes to help them eat healthier, move more and connect with other youth services.

New Orleans Food Literacy Initiative
(Adam Aronovitz & Alissa Bilfield)
The Cookbook Project (CBP) is a non-profit organization that empowers youth to be a catalyst for healthy and sustainable communities through food literacy and cooking education.

The Challenge

When faced with the numbers, Louisiana’s health statistics are low across the board. The state is among the worst in the nation when it comes to obesity, infant mortality, HIV and the number of uninsured. Overall, Louisiana is ranked 48th out of 50 states in terms of health, according to America’s Health Rankings.

For this year’s PitchNOLA: Living Well, we’re looking for small, concrete solutions that can make a big difference for underserved New Orleanians. We’re also looking for ideas with sustainable revenue streams, from utilizing health insurance reimbursements to selling a product or service. So, give us your best pitch. If you have an idea for making New Orleans a healthier place, we want to hear it!

Our Partners

Alliance for Walking & Biking, Louisiana Public Health Institute,Tulane’s Prevention Research Center, Louisiana State University, Ochsner Health System, Institute for Mental Hygiene, Market Umbrella, The Rethinkers


  • We’re looking for individuals and teams with financially sustainable ideas. You could be a nurse, doctor, social worker, teacher, student, mother, father, patient, public health student, community member, etc. You could be applying as a small nonprofit, a small business, a restaurant, a health clinic, a neighborhood association, etc.

  • For individuals and teams, with or without an incorporated business under $50,000 in 2014 revenues, the proposed idea can be in the idea or implementation phase.

  • For existing for-profit companies and nonprofit organizations with over $50,000 in 2014 revenues, the proposed idea must be a new idea that is not currently implemented.

  • Proposed projects, individuals, and teams may be located outside of Orleans Parish; however the project’s primary beneficiaries must be Orleans Parish residents.


Get your questions answered

Attend one of our Q&A sessions on February 10 (12:00 p.m. to 1:00 p.m.) or on February 26, 2015 (5:30 p.m. to 6:30 p.m.) at the Propeller Incubator, 4035 Washington Ave.

Application feedback deadline

Submit your online application by March 1, 2015 (11:59 p.m. CST) and receive feedback for how to strengthen it.

Final application deadline

Submit your online application by March 10, 2015 (11:59 p.m. CST)


1. Potential for health impact: The solution must seek to reduce or eliminate health and wellness disparities for at-risk or underserved New Orleanians. Scalable solutions are preferred.

2. Financial sustainability: Solutions should demonstrate a viable and sustainable revenue stream, if revenue is required for implementation.

3. Viability: Convince us that you and your team have what it takes to make your idea a reality given your experience, track record and expertise.


1st place: $5,000
2nd place: $3,000
3rd place: $2,000
Audience Favorite: Supported through audience donations.

Audience Participation

Reserve your seat today!

Audience members play a key role in this competition as part of PitchNOLA’s goal to better connect social entrepreneurs with networks and resources.

A suggested $5 donation to become an audience member at PitchNOLA will contribute to the “Audience Favorite Award.” Additional donations towards this award are greatly appreciated. Votes will be cast via text message on April 21, 2015 at the live competition.

Seats are available on a first come, first served basis. Doors open at 5:30pm.

For questions, contact Ginny Hanusik, Propeller Programs Coordinator, at

Tickets can be reserved at

Key Dates

  • Tuesday, February 10, 2015 (12:00 p.m. to 1:00 p.m.) at Propeller

    Q&A Session 1

  • Tuesday, February 26, 2015 (5:30 p.m. to 6:30 p.m.) at Propeller

    Q&A Session 2

  • Sunday, March 1, 2015 (11:59 p.m.)

    Deadline to Receive Feedback on Your Application

  • Tuesday, March 10, 2015 (11:59 p.m. CST)

    Application Deadline

  • Thursday, April 2, 2015 (6:00 p.m. - 8:00 p.m.)

    Pitch Practice

  • Tuesday, April 21, 2015

    PitchNOLA 2015: Living Well at Propeller Incubator