Moving Hearts and Minds: The Anatomy of a Story

Join Pauline Zalkin, Founder and Creative Director of Fineas Media, to explore the art of storytelling as a tool to convey your organization’s impact, mission, and vision.

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Tuesday, March 31, 2015
2:30 PM – 4:00 PM


Propeller: Large Conference Room
4035 Washington Avenue
New Orleans, LA 70125

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Stories transmit emotion. They have the power to convey an organization’s core messaging in a highly memorable way, and are the keys to cultivating empathy. It’s no wonder then, that storytelling plays such a central role in engaging your supporters and champions. In this interactive workshop, you will learn the basics for developing a storytelling strategy and get some tips for leveraging existing assets to get you started. Most importantly, you will hone in on a range of key elements that separate stories that flop from stories that resonate, connect, and have real impact.

P.S. Fineas Media is also pleased to announce the launch of the Fineas Storytelling Grants. At least one video or photography grant will be reserved for a New Orleans social impact organization. To learn more about their grant opportunities, please visit their webpage at!about1/csts

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To learn more about Pauline Zalkin and Fineas Media team, visit their webpage at!team/c13ml